LIBERTY SPENDERS
Liberty Spenders™ is a company co-founded by Kurt and Kristen Luidhardt that specializes in helping businesses connect with a powerful consumer group: the “Liberty Spenders” market. This segment, which the company estimates wields an annual spending power of $5 trillion, is comprised of high-value, conservative, and faith-based individuals. The Luidhardts leverage their two decades of experience in political campaigning, where they successfully mobilized conservative and faith-based voters for Republican candidates, and apply those same strategic systems to the business world.
At the heart of their approach is a unique methodology called “Conviction-Driven Marketing™.” This strategy moves beyond traditional demographic-based marketing, focusing instead on forging genuine connections by aligning a business with the core values and deeply-held convictions of this target audience. The philosophy is that authenticity is paramount, and shared faith and political beliefs can be the foundation for trust and loyalty. By leading with these values, businesses can create a bond that goes beyond transactional relationships, turning customers into a passionate and devoted community. To help businesses implement this, Liberty Spenders offers resources like their “5P System” and the “Liberty Spenders™ Data Bible,” providing a comprehensive framework to understand and effectively market to this lucrative and engaged consumer base.
Listen, Watch, Subscribe & Share:
MEET THE HOSTS
KURT LUIDHART
CEO AND CO-FOUNDER
Kurt Luidhardt is the CEO and Co-Founder of The Prosper Group, a leading digital agency for Republican politics and conservative advocacy. Rooted in his Midwestern values, Kurt has built strong relationships with numerous governors, senators, and presidential candidates. Under his leadership, The Prosper Group has earned significant recognition, including being named one of Inc. Magazine’s 500 Fastest-Growing Companies. Kurt is also a recognized expert on the “Liberty Spenders” market and has expanded the firm’s reach to international campaigns. He is an active investor in political tech firms and real estate and enjoys spending time with his family.
KRISTEN LUIDHART
PRESIDENT AND CO-FOUNDER
Kristen Luidhardt is the President and Co-Founder of The Prosper Group, a digital marketing agency she started with her husband, Kurt. With deep expertise in digital communications and political strategy, she has played a pivotal role in national campaigns, including spearheading record-breaking fundraising efforts for a presidential campaign. Before founding the company, Kristen was Director of eCommunications for a U.S. Congressman, earning a Gold Mouse Award for her innovative work. She is also a recognized expert on the “Liberty Spenders,” a significant market of conservative and Christian consumers. When not leading campaigns, Kristen is a dedicated wife and mother who is passionate about advancing the role of women in politics.
